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Guerrillapreneur: The Art of Waging Small Business Warfare
Ideas launch businesses. Strategies take them global
Category: Management & Marketing
Location: Atlanta
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July 15, 2018 09:38 PM PDT

We made it to Episode 30 and it is a GIANT SLAYING Episode!

In this episode, we channel Henry Ford, the founder of Ford Motor Company and we ask the question, “What would Henry Ford Do If He Ran Your Company?” Henry Ford used the wood leftover from the manufacturing of the Model-T to launch the Kingsford charcoal company. The profits from Kingsford were used to increase the monthly salary of the men on the Model-T assembly line. If every company turned its waste into a revenue stream, what would our planet look like? As a futurist, I take a stab at describing how the world would look if Henry Ford ran Coca-Cola, Starbucks, Office Depot or Ted’s Montana Grill. Zero-Waste does not mean Zero Profits.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting (https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w) or Periscope @guerrillapreneur

July 05, 2018 11:21 AM PDT

In Episode 24, I interview Tonya Kinlow, the founder of the Airbnb of Food Sharing, #UGottaEat.
According to the EPA, In 2014, we disposed of more than 38 million tons of food waste.  Chowhound.com states that “globally, one-third of the food produced for human consumption is lost, about 1.3 billion tons. Consumers in North America and Europe waste about 209 to 253 pounds of food per person every year.” Tonya Kinlow wants to eliminate that waste by giving home cooks and professional chefs a platform to share extra food while also increasing a greater sense of community.

#UGottaEat provides Homemade Meals without a Hassle and markets themselves as “The Chef in Your Pocket.” #UGottaEat is dedicated to connecting friends, families and their communities with home cooked meals, and meals made from scratch through local home cooks, chefs, and caterers. In this episode, we discuss how Mrs. Kinlow built her platform for private caterers, but had to pivot when small Mom & Pop restaurants started using the #UGottaEat platform to market their services. Because Tonya Kinlow is targeting only health meals for the platform, the strategy has created a "Chicken and Egg" dilemma, i.e., how do you get enough chefs and eaters to make the platform scale. Listen to find out how she is solving this problem.

Tonya is a Finance Executive with over 25 years of corporate experience. She is a food enthusiast and promotes compassion in sharing. This episode is chalked full of tips and advice for corporate folks looking to become entrepreneurs.

Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. You can also buy a copy of my book (paperback or Kindle) on Amazon at http://a.co/efi3a9v

We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, Spreaker, GooglePlay, RSS, or stream episodes at ceyero.com. Watch the video broadcasts of our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope).

Guest: Tonya Kinlow, ugottaeat.com, Twitter: @ugottaeatsome, Instagram: u.gotta.eat, Facebook: Facebook/ugottaeat. Download the #UGottaEat App at https://ugottaeat.com/ (available for iOS and Android). Mrs. Kinlow is also the author of the book, A Year of (ME) Mindful Eating to Improve Wellbeing: UGottaEat 366 Daily Affirmations. Get it on Amazon at http://a.co/4kOrQLy

Sponsors: Ceyero Consulting. www.ceyero.com.

June 27, 2018 10:02 PM PDT

In Episode 28, we continue our on-going series called "How To Make A Dollar Out of Fifteen Cents." In this segment, we provide TEN ways to help you conserve cash that you can invest in disruptive "Slingshot Technology."

Subscribe to our Youtube channel and becoming apart of the interactive discussion, https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w/.

Please subscribe to this podcast. You can subscribe at iTunes, Podomatic, Spreaker, GooglePlay, RSS or stream the episodes at ceyero.com.

Host: mark anthony peterson
Host Social Media: @guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope).

Sponsors: Ceyero Consulting. www.ceyero.com

June 20, 2018 10:36 AM PDT

Episode 27 is a Guerrillapreneur News show where we bring you news, views and predictions about the Gig and #sharingeconomies that are expected to grow to $335B by 2025.

We discuss how the Empire is striking back, again. Mainstreet companies like Amazon, Walmart and Facebook are buying and partnering their way into the Gig Economy. Facebook announced that it was adding a "Marketplace" tab to its platform that will allow users to connect with service providers like #Handy, #HomeAdvisor, and #Porch. #Amazon is launching a pilot in Seattle with a cleaning company and #Walmart is also partnering with Handy on furniture delivery and installation.

We also discuss how a new startup, #WhyHotel, is impacting the real estate market. WhyHotel creates "#Pop-Up" hotels in newly developed apartment buildings that have not leased all of its units. WhyHotel provide luxury amenities and high-tech features including Amazon Echos in each room instead of telephones.

We also discuss a new startup in the real estate space called Loftium. Loftium will contribute to your mortgage down payment if you agree to allow them to collect Airbnb income off your property for three years. This innovative solution is helping Millennials own homes. Airbnb is jumping into this space as well by offering existing home owners the opportunity to re-finance with it's banking partners, Quicken Loans, Citizens Bank and Better Mortgage. Airbnb essentially offers a letter of credit for those home owners to generate Airbnb income from their residence.

Are you an artist/singer/songwritter? Want to feature your new song on my podcast FREE OF CHARGE, tweet me @guerillapreneur.

Please support the show by contributing at www.patreon.com/guerrillapreneur. If you can't donate, please share, like and comment on the show or your favorite episode. Join the tribe by subscribing and encourage other like minds to do the same. Remember, we only want "Mavericks!" Non-Mavericks don't have to go home, but they got to get up out of this podcast.

Keep fighting, Guerrillapreneurs!!!

Host: mark anthony peterson
Host Social media: @guerrillapreneur (Facebook, Instagram, Twitter and Periscope). @ceyeroconsltg (Facebook, Instagram, Twitter and Periscope).

Sponsor: Ceyero Consulting: www.ceyero.com

June 11, 2018 09:55 PM PDT

If you are startup or small business maverick and you want to grow at 50% per year for 5 years, you cannot afford to miss this episode!

In Episode 26, I interview Philip Williams of askphilipwilliams.com. Philip Williams is a 3-time Inc. 5000 honoree after becoming the CEO of a 17 year old cash strapped company and growing it at 50% per year for 5 straight years. That resulted in two nearly simultaneous acquisition offers from two publicly traded multi-national corporations. He accomplished it all by bootstrapping the business.

Philip Williams gives you in one podcast what some students can’t learn in an entire year at business school. In this episode, Philip asks a simple question of every business owner, “Are you solving the right problem?” If you don’t know if you are solving the right problem, Philip will teach you how to find out. Second, Philip will tell you the secrets to growing your business at 50% per year for 5 years.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Watch the video broadcasts of our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope). Guest: Philp Williams, askphilipwilliams.com, LinkedIn.com/in/philip-williams, Twitter: @askphilipw, YouTube: youtube.com/Askphilipwilliams. Sponsors: Ceyero Consulting. www.ceyero.com.

May 20, 2018 09:56 PM PDT

In Episode 25 is another BONUS SHOW, In this episode, I am interviewed by Dr. D. Anthony Miles, PhD, CMA, RBA, MBC, MCP and CEO and founder of Miles Development Industries Corporation for his radio talkshow, “Game On Business Talk.” Dr. Miles and I discuss how to create Wakanda, the fictional high-tech city in west Africa that is the home of the Black Panther. Specifically, Dr. Miles and I review opportunities that black businesses have missed to create wealth and dominate industries. We offer up potential solutions and discuss several timely business cases that can help small business navigate today’s competitive markets. Tune in to Dr. D. Anthony Miles show (Game On Business Talk) every Tuesday from 12:00pm -1:00pm on WDJY 99.1 FM or online at www.wdjyfm.com.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at www.ceyero.com. We conduct a monthly drawing using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book!

Are you a musicpreneur? Have you written a song that might inspire Guerrillapreneurs? Do you want to promote your new song on the Guerrillapreneur podcast for FREE? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Guest Host Dr. D. Anthony Miles. Follow Dr. D. Anthony Miles’ radio show at www.wdjyfm.com on Tuesday from 12:00pm to 1:00pm weekly. Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

April 30, 2018 11:00 PM PDT

In Episode 24, I interviewed Baker Al-Nakib, the Cofounder of Open Spot Parking, Inc., headquartered in British Columbia, Canada (www.openspot.ca).  Their app (and website) allows drivers to find, reserve, and pay for parking seamlessly-whenever and wherever they need it, either in advance or on-the-go. After proving that their “sharing economy” business model worked, Baker and his cofounder focused on the integration of sensor parking spot monitoring technology as the first major strategic “pivot” for the company's history.  The sensors open the door to the capture of additional data that cities can use to determine where new parking lots (and buildings) should be constructed.  If you integrate user data, then Open Spot Parking could eventually help plan the driverless car future.

Open Spot Parking in going to re-invent how city planning is conducted and possibly set the stage for driverless cars.  If you want to learn more about the next Google, you need to listen to this episode.

Music for today's show was provided by the London-based, 23 year old #musicpreneur, singer and songwriter, Hellena Micy. In this episode, we feature her new single "Now I See." You can find Hellena's music at www.hellenaofficial.com. You can support her music at www.patreon.com/Hellena or www.hellena.bandcamp.com. Follow Hellena on twitter at @hellenamicy. Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Watch the video broadcasts of our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope). Guest: Baker Al-Nakib, https://www.linkedin.com/in/baker-al-nakib-61b0a3ab/ (LinkedIn). Sponsors: Ceyero Consulting. www.ceyero.com. Lumen5. www.lumen5.com.

April 17, 2018 11:09 PM PDT

Episode 23 is another BONUS SHOW! In this episode, I am interviewed by Desarie Anderson for her show “Ask Desarie” which airs every Thursday on WDJY 99.1 FM and www.wdjyfm.com between 5 &6pm. Desarie Anderson is a certified public accountant and the founder of Anderson Account, LLC. In the interview, Desarie and I discuss FREE software solutions that startups and small businesses can use to manage their administrative functions We cover packages that assist you with Sales, Marketing (including social media), and Finance (Accounting and Expense Management). You need to listen to this episode!
Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at https://www.ceyero.com. We conduct a monthly drawing using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book! Are you a musicpreneur? Have you written a song that might inspire Guerrillapreneurs? Do you want to promote your new song on the Guerrillapreneur podcast for FREE? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Guest Host Desarie Anderson. Follow Dr. Desarie Anderson’s radio show at www.wdjyfm.com. Need accounting or tax support? Contact Desarie Anderson via her website at https://www.andersonaccounting3.com/ Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

March 31, 2018 09:52 AM PDT

In Episode 22, we continue our monthly re-occurring segment called "How to Make A Dollar Out of Fifteen Cents." In this segment, we provide TEN more ways Guerrillapreneurs can conserve cash that they can invest in "Slingshot Technology." You can catch this segment live on our YouTube Channel during our monthly HangOuts. Subscribe at https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w The next episode will air on YouTube on April 23, 2018.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book. Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

February 25, 2018 10:17 AM PST

Episode 20 is a BONUS SHOW! In this episode, I am interviewed by Dr. April Brown for her show “Bringing Intimacy Back” which airs Thursdays from 8:00pm EST to 9:00pm EST on WDJY 99.1 FM and www.wdjyfm.com. In the interview, Dr. April asked me, “How can a Guerrillapreneur create more intimacy in business?” My answer may shock you!
Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at https://www.ceyero.com. We conduct a monthly drawing using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book!
Are you a musicpreneur? Have you written a song that might inspire Guerrillapreneurs? Do you want to promote your new song on the Guerrillapreneur podcast for FREE? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.
You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Guest Host Dr. April Brown. Follow Dr. April Brown’s radio show at www.wdjyfm.com on Thursday from 8:00pm to 9:00pm weekly. Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

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