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Guerrillapreneur: The Art of Waging Small Business Warfare
Ideas launch businesses. Strategies take them global
Category: Management & Marketing
Location: Atlanta
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March 16, 2017 09:44 PM PDT

In Episode 5 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies:

Women-only ride sharing service, Safr, launched in Boston. The startup is exclusive for women, women riders and women drivers. Safr will offer women drivers equity in the company based on the number of hours worked and the number of referrals. Safr’s platform is designed to provide “door-to-door” security for both the rider and the driver.

Cow sharing service “Crowd Cow” launched with the goal of giving individuals the option to crowd source a cow in order to get quality, grass feed beef delivered to your door. Urban Spoon Co-founder, Ethan Lowry, is a co-founder of Crowd Cow.

EquipmentShare, the Airbnb of construction, completed a Series B round of funding generating $26M.

The super rich have joined the sharing economy. New startups like InvitedHome and ThirdHome enable wealthily home owners to share this posh primary and vacation homes. Boatsetter and GetMyBoat have launched Uber-style yacht and boat sharing platforms. Finally, JetSuite and JetSmarter have made it easier to charter and share open seats on private jets. Being rich has never been so good.

If you are planning to launch a business this year, you need to hear the interview with Megan Waddell, the Chief Tasting Officer at Two Good Cocoa, a Chattanooga-based online gourmet cocoa maker. Listed below are the business topics covered in the interview: (i) How to use your personal social media accounts to build your startup’s social media brand; (ii) How supporting charities can help you build a cult following for your brand; (iii) How to use free online tools to analyze and mange your online marketing campaigns; and (iv) How to build a successful “win back” campaign for your online businesses.

Please share your feedback and ways that we can make the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, or stream the podcast at ceyero.com. You can also watch the video cast of applicable podcasts at ceyero.com.

Host: Mark Peterson
Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter)
Guest: Megan Waddell, Chief Tasting Officer, Two Good Cocoa
Guest website: www.twogoodcocoa.com
Guest Instagram, FaceBook, Twitter & Pinterest: @twogoodcocoa
Sponsors: Ceyero Consulting, ceyero.com

February 15, 2017 09:13 PM PST

In Episode 4 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. We give the listeners an update on the home sharing market and discuss AccorHotel's acquisition of Atlanta, Georgia based Travel Keys and their strategy to dominate luxury private rentals. We also discuss Airbnb's response to this threat. We wrap up this section by introducing Muzbnb, a home sharing startup focused on the Muslim community.

Ride sharing is back in the news. Uber signed a deal with Zipcar and GetMyBoat announces that it has 64,000 boats available for rent.

Finally, the Gig and Sharing economies are discussed with the launch of Zendfast's new crowdsourced parcel delivery service.

In our second Mastermind Interview, we talk with Traci and Kelley Wright, the founders of the environmentally and health conscious bakery, Two Dough Girls. Traci and Kelly use Pop-Up Shops to sell their baked goods and they invest the savings into the quality of their product and friendly of their packaging.

The Two Dough Girls bakery is part for-profit startup and part health and environmental movement. The founders have made their packaging biodegradable and they strive to purchase fresh local ingredients for their products. Sound familiar? Yes. They sound like Ben and Jerry's Ice Cream.

Please share your feedback and ways that we can make the show better for you. Please subscribe to the podcast via iTunes, GooglePlay, RSS or Podomatic.com. Sign up for the Guerrillapreneur entrepreneur startup kit at ceyero.com. Keep fighting, Guerrillapreneurs!

Host: mark anthony peterson
Host Twitter/Instagram: @guerillapreneur Guests: Traci & Kelley Wright
Guest Twitter/Instagram: @twodoughgirls Guest Website: www.twodoughgirls Sponsor(s): Ceyero Consulting, www.ceyero.com

January 20, 2017 05:21 AM PST

In Episode 3 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news at the sharing and circular loop economies:

• Smart is launching a car sharing (similar to Mercedes’ Croove) service called “smart ready to share.” Car owners can use the smartphone app to post the time when their cars are available and invite friends to use it. Users can un-lock shared Smart cars using the smartphone app.
• Chinese bike-sharing start-up Mobike closed a $215M series D funding round.
• Massachusetts-based bike sharing startup, Zagster, announced a $10M Series B financing round lead by Edison Partners.
• Airbnb announced that Kenya doubled the number of homes available for sharing in 2016 reaching a total of 4,000 homes. Airbnb also noted that the number of guest staying in Kenyan homes tripled over the same time period.
• Kenya has become a hotbed for sharing economy startups. Little Cabs, a ride sharing service similar to Uber and founded by telecommunications company Safaricom launched in July, 2016. Little Cabs already has 2,500 drivers and 90,000 active accounts. Lynk, a startup similar to Angie’s List, launched a sharing platform that connects customers in Kenya with service providers.

Also in this episode, I launch the VERY first Guerrillapreneur Mastermind Interview with the President and CEO of the Selma Good Company, Robert Armstrong. The Selma Good Company owns the line of G Mommas Cookies. The Selma Good Company is based in historic Selma, Alabama. Armstrong started this company with a $7,500 loan (using his truck as collateral) and a cookie recipe. Armstrong used shared economy tactics including sharing a local restaurant’s kitchen (baking his cookies during their off hours) to launch his startup. Armstrong stated,”I knew the value of the product was in the product not in the equipment that I was using to make the product.” Armstrong grew his cookie startup from 3 local stores to more 1,000 national chain stores around the country. The G Mommas’s cookie line includes a Chocolate Chip with Pecans and a “Buddascotch” oatmeal both in 5.5oz retail packs. Since the launch of G Mommas cookies,

Armstrong has used sharing economy tactics to increase the asset utilization of the equipment he purchased to pack and ship his cookies. The Selma Good Company now provides services to smaller manufacturers including 3rd Party Auditing, Packaging Sourcing, Warehousing and Distribution. Selma Good can pack candy, snack food, grocery and specialty food, coffee, mixes and powders and nutritionals. Armstrong use of sharing economic tactics has helped him preserve cash and extend the runway for the successful launch of his business. The interview with Armstrong is a mini-MBA for startups. Listed below are the business topic areas that are covered in the interview:

• Leveraging the shared economy to avoid capital expenditures until you prove your concept
• Focusing on your core competencies and outsourcing other non-strategic services
• Identifying the right strategic outsourcing partner
• Conducting market research on a show string budget
• Getting your product on retail stores

Please share your feedback and ways that we can make the show better for you. You can subscribe to the podcast via iTunes, GooglePlay, RSS, or Podomatic.com. Sign up for the Guerrillapreneur startup kit at ceyero.com. The startup kit includes templates, startup guides and the 12-Step Guide for Developing Disruptive Slingshot Innovations. Follow me on Twitter @guerillapreneur.

Host: Mark Peterson Host Social Media: @Guerillapreneur (Twitter)
Guest: Robert Armstrong, President & CEO of the Selma Good Company
Guest website: www.gmommas.com and www.selmagood.com
Sponsors: Ceyero Consulting, www.ceyero.com

December 23, 2016 03:05 PM PST

Slingshot Technology is disruptive technology that Guerrillapreneurs to price and service at levels equal to or better than what is offered by the corporate giants.

In this episode, I define Slingshot Technology and give examples of small businesses that deployed "Disruptive Slingshot Innovations" and overtook corporate Goliaths. I also review my 12-step process for developing disruptive Slingshot Innovations.

Sign up for the Guerrillaprener newsletter at ceyero.com and we will give you access to our document vault which would give you access to the 12-Step Guide for Developing Disruptive Slingshot Innovations.

November 28, 2016 08:47 AM PST

Guerrillapreneur is a combination of the words "Guerrilla" and "Entrepreneur," and it is the name given to businesses that integrate both "sharing" and "circular-loop" economic principles in the core design of their businesses. Guerrillapreneurs follow these principles because they generate incremental cash that can be invested in creating market destabilizing technology (Slingshot Technology) that can be used to defeat corporate Goliaths.

The goal of this podcast is to teach business mavericks to fight corporate giants in the same way David fought Goliath, using speed, flexibility and technology (Slingshot Technology).

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