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Guerrillapreneur: The Art of Waging Small Business Warfare
Ideas launch businesses. Strategies take them global
Category: Management & Marketing
Location: Atlanta
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April 17, 2018 11:09 PM PDT

Episode 23 is another BONUS SHOW! In this episode, I am interviewed by Desarie Anderson for her show “Ask Desarie” which airs every Thursday on WDJY 99.1 FM and www.wdjyfm.com between 5 &6pm. Desarie Anderson is a certified public accountant and the founder of Anderson Account, LLC. In the interview, Desarie and I discuss FREE software solutions that startups and small businesses can use to manage their administrative functions We cover packages that assist you with Sales, Marketing (including social media), and Finance (Accounting and Expense Management). You need to listen to this episode!
Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at https://www.ceyero.com. We conduct a monthly drawing using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book! Are you a musicpreneur? Have you written a song that might inspire Guerrillapreneurs? Do you want to promote your new song on the Guerrillapreneur podcast for FREE? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Guest Host Desarie Anderson. Follow Dr. Desarie Anderson’s radio show at www.wdjyfm.com. Need accounting or tax support? Contact Desarie Anderson via her website at https://www.andersonaccounting3.com/ Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

March 31, 2018 09:52 AM PDT

In Episode 22, we continue our monthly re-occurring segment called "How to Make A Dollar Out of Fifteen Cents." In this segment, we provide TEN more ways Guerrillapreneurs can conserve cash that they can invest in "Slingshot Technology." You can catch this segment live on our YouTube Channel during our monthly HangOuts. Subscribe at https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w The next episode will air on YouTube on April 23, 2018.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book. Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

March 19, 2018 03:56 PM PDT

In Episode 16 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss Amazon's acquit ion of Ring Doorbell. In the podcast, we speculate that the acquisition will enable Amazon to leverage the facial and identity recognition capabilities built into it's ReKognition Amazon Web Services. I also discuss how Amazon will be able to use this technology to enable its partner's to securely access your house. Second, I discuss how "Social Credits" will KILL God! In 2014, the Chinese government announced that it was developing a system of social credit or a tracking system to rate the reputations of individuals, businesses and government officials. If you have seen the Season Three, Episode 1 called "NoseDive" where the characters are rated on every social transaction, including how they treat the coffee shop baristas. In the episode, the Social Credit system determines where you live, the interest rate of your loans, where you work and ultimately who your friends are. Based on where China is in the development of their Social Credit system, I believe that we are not too far away from having an "all seeing digital eye" follow, track and score our every move. How will this kill God? Prior to the digital "all seeing eye," we created analog versions -- Santa Claus and God. Both Santa and God keep track of our actions and rate us naughty or nice. In the end, Santa determines whether we get presents and God holds the keys to heaven. However, if Social Credits start to serve the same purpose, do we need God? Third, I ask the question, "Did the 70's TV comedy Three's Company Foreshadow the future Housing Market? I ask that questions because the Gig Economy has created jobs that no longer make it easy for young workers to buy real estate. In the comedy, Three's Company, followed the lives of three young adults who lived together in a Santa Monica, CA apartment. In 2016, I predicted that the future of real estate will consist of fractional ownership of property by platonic strangers (Gig Workers) who want to build equity. Fourth, I predict that fast-food restaurant kitchens will eventually disappear as cloud-kitchens emerge as the efficient Gig model for the future. Finally, I provide a list of the top paying Gig jobs available today for contract workers.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book. Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

February 25, 2018 10:17 AM PST

Episode 20 is a BONUS SHOW! In this episode, I am interviewed by Dr. April Brown for her show “Bringing Intimacy Back” which airs Thursdays from 8:00pm EST to 9:00pm EST on WDJY 99.1 FM and www.wdjyfm.com. In the interview, Dr. April asked me, “How can a Guerrillapreneur create more intimacy in business?” My answer may shock you!
Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at https://www.ceyero.com. We conduct a monthly drawing using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book!
Are you a musicpreneur? Have you written a song that might inspire Guerrillapreneurs? Do you want to promote your new song on the Guerrillapreneur podcast for FREE? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.
You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Guest Host Dr. April Brown. Follow Dr. April Brown’s radio show at www.wdjyfm.com on Thursday from 8:00pm to 9:00pm weekly. Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

February 11, 2018 10:21 PM PST

In Episode 19, we introduce a new monthly segment called "How to Make A Dollar Out of Fifteen Cents." In this segment, we provide TEN ways Guerrillapreneurs can conserve cash that they can invest in "Slingshot Technology." You can catch this segment live on our Youtube Channel https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w The next episode will air on Youtube on February 26, 2018.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

February 04, 2018 10:32 PM PST

In Ep 18, I have a Mastermind Interview with Akissi Stokes, the Founder & CEO of WunderGrubs (www.wundergrubs.com). WunderGrubs produces a variety of gourmet cookies using the environmentally clean protein source, mealworms! Did you know that you can grow the protein equivalent of a cow in the space of a coat closet using #mealworms? I didn't know that until Akissi enlightened me to the benefits of using insects as a source of protein in our diets.

Music for today's show was provided by the London-based, 23 year old #musicpreneur, singer and songwriter, Hellena Micy. In this episode, we feature her new single "I Had To Burn." You can find Hellena's music at www.hellenaofficial.com. You can support her music at www.patreon.com/Hellena or www.hellena.bandcamp.com. Follow Hellena on twitter at @hellenamicy.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

January 20, 2018 10:43 PM PST

Episode 17 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: 12 Steps For Building A Cult Brand.

This is our third Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants. In this episode, I am going to discuss the 12 Steps for Building A Cult Brand.

Cult branding tactics can help Guerrillapreneurs build a fanatical customer base that corporate giants can not easy capture because the individuals are emotionally invested in the core values of the cult brand. According to Interbrand's Best Global Brands 2016 rankings, "Apple, Google, and Coca-Cola have the world's most valuable brands at $178B, $133B and $73B respectively." How can startups compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs can use cult branding tactics to build a fanatical following at a fraction of the cost its takes corporate giants to attract the attention of that same audience.

Check out this episode and learn the 12 steps for building a cult brand. I hope it helps you. PLEASE, rate the podcast on iTunes (use iOS Podcast app. Open the episode and scroll towards the bottom where the option to rate the podcast is featured) and leave comments on Podomatic (http://ceyeroconsulting.podomatic.com). Check out the Guerrillapreneur blog at https://guerrillapreneur.blogspot.com if you want notes on this episode.

Want a chance to win cool electronics from our Amazon Sweepstakes? Use this URL (https://giveaway.amazon.com/p/95c1906a888e6ede and https://giveaway.amazon.com/p/9445a967f602e9a6) and watch a Ceyero Consulting video. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

December 25, 2017 02:25 PM PST

In Episode 16 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss WeWork's purchase of Meetup. How does this acquisition change WeWork's strategy? Can WeWork integrate Meetup and produce enhanced capabilities that will help them drive train and staff virtual workers? Second, Airbnb tests split payments which allow users to group source an Airbnb stay. According to Airbnb 38% of people who travel in a group experience a loss associated with individual who do not refund their friends at the end of the trip. 18% of this group experiences losses as great as $10,000. Split payments could signal a significant shift in Airbnb's business. I speculate that Airbnb could use blockchain to launch a real estate business where gig workers can purchase a portion of a house (bedroom) and access to the public spaces and trade those contracts to other gig workers. Third, we examine Carmine, a car sharing service that launched in Morocco. Carmine issues a safety score to its drivers as gives the most opportunities to the safest drivers. Can Carmine disrupt the market? Is this value proposition transferrable to other markets? Fourth, ECrent has created a Gig Economy supermarket. Are consumers ready for "one-stop-shopping" of their gig services? Fifth, UGottaEat, a competitor to the Chinese communal kitchen startup, HomeCook, has launched in Cleveland, Ohio. UGottaEat helps chefs and cooks build a social network to which they can sell their home cooked meals. Can this strategy scale while also escaping the regulatory issues? Six, Sun Exchange uses blockchain to crowd sale solar panels to create a solar energy cooperative in rural Africa. Investors buy individual solar cells and Sun Exchange leases the solar panels to school and local businesses. Investors are paid in local currency or Bit-Coin. Seventh, Southeast Asian startup GoJek has launched a motorbike ride hailing service that lets users immediately start delivering packages after they rent the motorbikes. Users can build up credits for performing these services and use the credits to pay their utility bills. Finally, we discuss the use of facial recognition locks in China and their use in the home sharing market. In China, hotels and home sharing services are required to confirm a guest's identity before they can check-in. Xiaozhu, a Chinese home sharing startup, has partnered with Ant Financial, to integrate facial recognition door locks as a way to meet the government identity verification requirement. The Chinese security requirement has create a gig economy standard that is now driving innovation in other markets.

Please help me support my friend, Michael Johnson, a football player with the Cincinnati Bengals. He was nominated for the Walter Payton Man of the Year Award. Please go to Twitter daily and tweet #wpmoychallengejohnson to vote for him. You can vote as many times as you like. The voting ends January 7, 2017.

Make sure you sign up for my monthly Amazon Sweepstake giveaways. Click on both links to sign up for each one. Use this link https://giveaway.amazon.com/p/8f26c7e9d9580168 for a chance to win a Boogie Board Jot 8.5 LCD eWriter, Gray. Use this link to sign up for https://giveaway.amazon.com/p/6ed7cccef238673d for a chance to win a HIC Tea Infuser with Drip Tray, Rock Climber. Sign up for my newsletter for a chance to win a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath.

Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Support the Podcast on Patreon and www.patreon.com/guerrillapreneur. Sponsors: Ceyero Consulting: www.ceyero.com.

November 13, 2017 06:09 AM PST

Episode 15 is our one-year anniversary episode and we are celebrating. Sign up for our newsletter at ceyero.com for a chance to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids wanting to Defeat Goliaths. There is also an Amazon Sweepstakes in which I offer some cool electronic devices. Click the Amazon link to enter the Amazon Sweepstakes. https://giveaway.amazon.com/p/ea72b4a8346049b1. The sweepstakes ends on November 20, 2017.

In past episodes, we defined Guerrillapreneurs as entrepreneurs who integrate sharing, gig and circular loop economies into their business design as a way to conserve cash that will be invested in disruptive "Slingshot" technology. Episode 15 is a Mastermind Interview episode where I have a conversation with an entrepreneur about the issues he/she faces in his/her quest to create value. In this episode we talk with award-winning singer/song writer and musicpreneur Alika Hope. We also feature Alika's new song "In Real Life" or I.R.L. (which is how the song appears on all music outlets). I.R.L. focuses on the importance of being kind to others on social media. Alika will premiere I.R.L. Monday, November 13, 2017 on World Kindness Day. We will also premiere I.R.L. on World Kindness Day. I.R.L. starts at 41.24 on the podcast.

Hollywood and social media have glamorized and romanticized the life of the entrepreneur. As Aristotle states, “No great mind has ever existed without a touch of madness.” However, like other professions, entrepreneurs face immense pressure, stress and anxiety when launching their startups. Moreover, many startups are launched by solopreneurs who have no one to help them de-escalate the stress. A 2013 study by Morneau Shepell states that entrepreneurs are more likely to experience mental health conditions than the general public. The study goes on to say that mental health concerns are reported across 72 percent of entrepreneurs, compared to a mere 7 percent of the general public. A University of California study on the link between entrepreneurship and mental illness found that “49% of entrepreneurs surveyed were dealing with at least one mental illness (such as ADD, ADHD, bipolar disorder, addiction, depression or anxiety) and about one-third of entrepreneurs struggle with 2 or more mental illnesses.” In Debra Carpenter's article “Genius in Madness?" she notes that ”the lows of depression might give way to the smart solutions and ideas. A manic episode can sometimes enlighten. ADHD prompts fast decision making. Combined, these struggles may incubate tremendous creativity that inspires would-be entrepreneurs to take chances on their ideas.”

In fact, some of the world’s greatest entrepreneurs suffered from various mental issues. In his book America’s Obsessives, Joshua Kendall explains that entrepreneurs and leaders like Thomas Jefferson, marketing genius Henry J. Heinz, librarian Melvil Dewey, aviator Charles Lindbergh, beauty tycoon Estee Lauder, baseball slugger Ted Williams and tech guru Steve Jobs all struggles with psychiatric maladies.

The problem with lean startups is that most don’t have the self-care resources available for its employees. Unfortunately, this lack of resources is impacting the success of the startups. Fortune Magazine found that "13 percent of startups fail because of their founders have lost focus, 9 percent fail because they’ve lost their passion, and 8 percent fail due to founder burnout, meaning 30 percent of startups fail due to the emotional state of their founders."

According to Chris Gory, “Between 2011 and 2015 several high profile suicides rocked the startup world and brought to light the issue of mental health including Austen Heinz, a biotech entrepreneur and the founder of Cambrian Genomics, Aaron Swartz, the co-founder of Reddit; and Jody Sherman, the founder of Ecomom.

We discuss these issues Alika Hope because she wants her new song, I.R.L., to bring awareness to mental health and mental illness as well as how Social Media can help relieve feelings of loneliness. Alika Hope is the cofounder and president of The Ray of Hope Project, which works with organizations across the U.S. to address issues of social justice through music and dialogue. Alika recently won a Gold Music Award for the album, Hope for a Motherless Child, and has received awards from numerous other agencies. The Ray of Hope’s motto is Feel the Music, Change the World.

Every entrepreneur should read this article, "16 Resources for Entrepreneurs to Improve Their Mental Health." https://tech.co/resources-improve-mental-health-2017-07

You can subscribe to the Guerrillapreneur podcast on iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS or stream episodes at ceyero.com. Please leave us feedback and comments.

Host: Mark Peterson
Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope).

Guest: Alika Hope
Guest Social Media: Facebook (https://www.facebook.com/AlikaHope/) Twitter & Instagram (@alikahope) Youtube (Alika Hope).

Featured Song: I.R.L. (In Real Life) available on iTunes, Spotify, Shazam, and all other music services. Music video link (https://www.youtube.com/watch?v=G4OdmThKx2g)

Sponsors: Ceyero Consulting (ceyero.com). Ray of Hope Project (therayofhopeproject.org)

October 31, 2017 08:41 AM PDT

Episode14 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: How To Build A Kick-A$$ Board of Advisors For Your Startup. This is our second Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants.

In this episode, I am going to discuss seven (7) board member profiles that your startup should consider when building its board of advisors. Why are boards of advisors so important? According to the Small Business Association (SBA), 55 percent of all small businesses with employees fail within five (5) years of launch. This same thought is echoed in Shikhar Gosh's Harvard Business School study that indicated that "75 percent of venture-backed startups fail." The one shining light in these dismal facts is that mentors can improve a startups chances of success. Sheila Eugenio of Entrepreneur.com stated that "70 percent of mentored businesses survive longer than five (5) years." Simply, having a mentor helps entrepreneurs avoid the pitfalls that cripple and eventually destroy businesses. Check out this episode and see how you can build a kick-a$$ board of advisors. I hope it helps you. Want notes about this podcast, check out our blog at https://guerrillapreneur.blogspot.com.

Episode 14 marks the one year anniversary of the Guerrillapreneur podcast. To celebrate, we want to offer you a chance to win cool electronics from our Amazon Sweepstakes. To enter the Sweepstakes, enter this URL (https://giveaway.amazon.com/pf99d18b17286c99f) and watch a one minute Ceyero Consulting video on the benefits of having a mentor. You can also enter my sweepstakes to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath, by signing up for the Ceyero Consulting newsletter at ceyero.com.

Do you want to advertise on the Guerrillapreneur podcast? Do you want to feature your new single on a future episode? Send me a direct message @guerillapreneur on Twitter.

Please leave up your feedback on the podcast on iTunes or Podomatic. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

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