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Guerrillapreneur: The Art of Waging Small Business Warfare
Ideas launch businesses. Strategies take them global
Category: Management & Marketing
Location: Atlanta
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August 19, 2017 06:02 PM PDT

Episode11 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: How To Make A Dollar out of Fifteen Cents. This is out first Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants.

This Tupac Shakur inspired Giant Slaying episode provides Guerrillapreneurs the Ten Commandments for Bootstrapping the investment capital needed to develop DISRUPTIVE SLINGSHOT TECHNOLOGY. For example, I discuss how startups can save money for their kids' college education while making purchases for their businesses. In another commandment, I suggest that if a startup has an empty office or a vacant desk in your office that you can generate extra cash by creating a shared workspace. I also show entrepreneurs how they can turn their love for pets into cash for their business. Check out this episode and see how I squeezed "blood out of a turnip" in order to bootstrap my previous startups. I hope it helps you. Please leave up your feedback.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsor Music Artist/Song/Music Platform: Ari Hotep, "Everyday featuring Southern Starr & Christian Webb. Find the song "Everyday" on Apple Music. Sponsors: Ceyero Consulting. www.ceyero.com. Catch video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneurs.

July 30, 2017 08:58 AM PDT

In Episode 10 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 20205.

First, we discuss Airbnb’s purchase of background screening company, Trooly. Will this be a broader trend with sharing economy companies? Next, we highlight Expedia and Priceline’s strategic moves to take on Airbnb in the private accommodation market. Expedia and Priceline are using their platforms to post private listings alongside hotels listings. Expedia also purchased HomeAway, a direct competitor to Airbnb. How will Airbnb respond to these threats? I discuss six potential tactics Airbnb can execute to put Expedia and Priceline back on their heels. Third, we venture back into the pet sitting segment by discussing Rover, the leading US dog sitting service. The pet sitting segment is a small but growing part of the $67 billion pet industry. Rover has several options to continue its fantastic growth rate. Fourth, I discuss the funding of insurtech startups Zego and Trov. These two companies are helping the sharing economy expand by providing transactional insurance for delivery vehicles (cars, scooters, and bikes). Fifth, we ask the question, “Is ride sharing killing the automotive industry?” A study by AlixPartners indicates that for every car dedicated to ride sharing eliminates 32 personal vehicle purchases. This is great in the short-term, but what happens when the market reaches equilibrium? We review what actions market competitors are taking and discuss how the market will evolve. Sixth, do you love to cook? If yes, you are one-step closer to becoming an entrepreneur with the help of community market place apps, HomeCook and Shmeal. HomeCook and Shmeal give individuals the ability to market home cooked meals to their neighbors. How will existing food vendors respond to this threat? We look into the future and discuss seven potential responses. Seventh, the China sharing economy provides the most interesting business models. The latest venture is a bed-sharing service. Sleeping pods are placed around China and busy business people can pop-in for a thirty-minute nap. Does this startup’s strategy open up the possibility to time-share ownership of residential family homes? Finally, we discuss my second favorite startup, WeWork. WeWork’s recent funding round valued the company at $21B. Will WeWork be at the forefront of the future Gig Worker recruitment process? We theorize and make predictions.

In Episode 9, I interviewed brand-building guru, SarahGeorge Durham, Wix.com Ambassador and the Founder of brand building consulting firm, Three4 Corporation. SarahGeorge is a dynamic business leader and brand builder who rides a Hurley and spends her weekends as an amateur boxer. She is one of Wix.com very first US Ambassadors and in this interview; she shared ninja techniques on how to use this FREE platform to build your Guerrillapreneur brand. She shared techniques on how you can use Wix.com’s Search Engine Optimization (SEO) wizard to optimal your website and get more traffic. In fact, she references a client who was able to reduce their Google Adwords spending from $600 a month to zero just by using the Wix.com SEO wizard and here is what is fascinating, THE TRAFFIC TO THE WEBSITE STAYED THE SAME. Finally, she made us aware of FREE tools that Wix.com has made available like online Chat and online bookings that customers can use to interact with its customers real-time. Using Wix.com, there is no reason why you a David cannot compete with Goliath.

Please check out Episode 9 on iTunes, Podomatic, or streaming at Ceyero.com. You can also view the video version of Episode 9 on Periscope (@Guerrillapreneur), on our YouTube page (Ceyero Consulting) or at ceyero.com.

Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Sponsors: Ceyero Consulting: www.ceyero.com

July 16, 2017 09:11 PM PDT

In Episode 9 of the Art of Waging Small Business Warfare podcast, I interview SaraGeorge Durham, one Wix.com's first Brand Ambassadors and the Founder of the Branding and Marketing consulting firm, Three4 Corporation. SarahGeorge reveals ninja techniques that can save you money and get your website showing up at the top of the search engine results. She also discusses ways that Wix.com can help you build your company's brand for literally "Pocket Change." Need an extra employee, but can't afford to hire new staff? SarahGeorge wants you think of your website as your additional employee and Wix.com FREE productivity tools (chat, booking, etc.) can have you generating money over night without breaking the bank.

You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Guest: SarahGeorge Durham (Atlanta, GA) Guest Social Media: Instagram @sarahgeorge.sg Website - www.three4.net. www.wixatl.com or wixontheroad.com. Sponsors: Ceyero Consulting. www.ceyero.com.

Catch video of the our podcasts on YouTube at Ceyero Consulting.

June 15, 2017 11:44 AM PDT

In Episode 8 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies.

First, we discuss Intel's 30-page report entitled, "Accelerating the Future: The Economic Impact of the Emerging Passenger Economy." Intel and its partner Strategy Analytics project that the Passenger Economy will grow to $7 trillion by 2050 driven mainly by Consumer Mobility-as-a-Service (estimated to grow to $3.7 trillion), Business B2B Mobility-as-a-service (estimated to grow to $3 trillion) and New & Emerging Pilotless Vehicle Service (estimated to grow to $300 billion). The report argues that as pilotless transportation takes hold, consumers and businesses will relinquish car ownership in favor of paying for transportation by the transaction. Read the report at https://newsroom.intel.com/newsroom/wp-content/uploads/sites/11/2017/passenger-economy.pdf

Second, Airbnb is back and they are reporting web traffic higher than all other travel search sites including Booking.com, Hotels.com and traditional hotel brands like Hilton and Marriott International. Airbnb drew 106.9 million visits to its site in Q1 2017 that's up 31% of the same time in 2016. Airbnb accredits the surge in millennials seeking non-traditional travel adventures to the growth.

Third, Simon Fraser University student tackle the "Parking Space" problem by launching an app called OpenSpot. The app lets parking space owners rent the spot when they are not using it allowing app users to find parking spots in congested downtown areas.

Fourth, China continues to inflate a "Sharing Economy Bubble" by investing in a growing number of highly suspect business models. Basketball sharing (yes Basketball sharing) Zhulegequi raised $1.3 million in funding to support the roll-out of their custom kiosks at basketball courts around China where users can scan a code using their smartphone to rent a basketball. Not to be outdone, Shen WeiWei launched an umbrella sharing service called Molisan where users can share an umbrella. Molisan has kiosks that dispense umbrellas and charge user about $0.15 for a 12 hour period. Zhuelegui and Molisan are suffering from the same problem. Users are not returning the items to the kiosks.

Finally, Electric car charging station sharing startup "Share&Charge" has launched a new mobile app that will make it easier for private and public electric car charging station owners to participate in the peer-to-peer network. Owners can list their charging station on the app and can independently determine the charging method and the price of their electricity service. Vehicle owners users can the app to search for the next charging station on an interactive map.

In Episode 7, I interviewed sales guru, Scott Sullivan of Sullivan & Associates (also known as Synergenic Sales Group), who reflected on the Growth Capacity Framework and discussed how startups can OUTSOURCE Sales and Marketing and unleash explosive growth. In Episode 8, I interview Francine Gervazio, the cofounder and COO of Cargo42. Cargo42 is being called the Airbnb of Trucking because it has found a way to market the empty space in trucks to local shippers who are seeking economical delivery services.

Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com.

Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope)
Guest: Francine Gervazio, Cargo42, Miami, FL. Guest Social Media: Twitter - @cargo42 and @franvgervazio, Facebook - Facebook.com/CargoFortyTwo, Linkedin - https://www.linkedin.com/cargo42, Website - www.cargo42.com. Sponsors: Ceyero Consulting

May 19, 2017 10:47 AM PDT

In Episode 7 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. First, According to Forbes Magazine, sharing economy companies are improving the economic fortunes of women around the world. Female Airbnb hosts in Kenya are earning enough to cover one-third of their household costs. Female hosts in India are earning enough to cover over 30% of their household costs. Despite the change in fortunes, women still lag men in launching sharing economy startups. Debbie Wosskow, founder and CEO of Love Home Swap, has launched a Allbright, a unique UK funding platform designed to provide the support and finance needed by female-led businesses to launch and scale. Second, Safr Ride Sharing Service has changed their market approach. Initially, Safr launched as a woman-only ride sharing service -- with women drivers serving only women riders. Safr has modified its approach to all men to both ride and drive for the company. However, Safr does give users the option in its App to select whether they prefer women drivers and/or riders. Third, Snagajob and Husl have both completed market test and are preparing to roll-out their on-demand service for hourly workers that is focused on the restaurant sector. Fourth, Cat-in-a-Flat, the Airbnb of the Cat Sitting space, has begun a full scale roll-out after their soft launch in London, Dublin and Amsterdamn. You will soon be able to use their app to locate a trust cat sitter for your fluffy friend. Fifth, three Chinese Shared-Battery Sharing and/or Smart Device Charging companies announced investments on the same day. According to Six Tone magazine, Xiaodian received a $350 million-Yuan ($50.7 million US) in investments while Hidian and Feichangdian received $100 million Yuan ($14.5 million US) and $3 million Yuan ($435,000 US) respectively. Finally, Up & Go, and Home Cleaning Startup started by cleaning cooperatives Brightly Cleaning, Cooperative Cleaning of New York, and Ecomundo, is fighting the tech giants entering their space. Unlike taxi cab companies, these cooperatives have decided to fight back and use technology to give them the sharing economy benefits and reach more customers.

In Episode 6, I presented the Growth Capacity Framework to help business mavericks and entrepreneurs create management capacity. The framework uses two dimensions (Do the tasks differentiate your business and Are the tasks Critical to the Daily Delivery of the Product or Service) to help founders to sort business tasks into four quadrants: CORE COMPETENCY Tasks, Tasks that represent NEW COMPETENCIES, Tasks that should be OUTSOURCED and tasks that founders should seek to REDUCE THE COST.

In Episode 7, we use our Mastermind Interview with sales guru, Scott Sullivan of Sullivan & Associates (also known as Synergenic Sales Group), to reflect on the Growth Capacity Framework and to show founders how they can OUTSOURCE Sales and Marketing and unleash explosive growth.

Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com.

Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope)

Guest: Scott Sullivan, Synergenic Sales Group (Sullivan & Associates), Fairfield, CA. Guest Social Media: Twitter - @saleswithsully and @addingrevenue, Facebook - Facebook/saleswithsully, Linkedin - https://www.linkedin.com/in/scottsullivan7076315668/ Website - www.ScotSullivan.biz, Tel: (707) 631-5668.

Sponsors: Ceyero Consulting

April 19, 2017 10:26 PM PDT

In Episode 6 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies: The Chinese Sharing Economy is growing at 40% driven by sharing economy startups like MoBike, MoBark and Home Cook. MoBike is a station-less bike sharing service that leverages smart lock technology. MoBark is an innovative "Pet-Sharing" startup and Home Cook crowdsources food preparation from home cooks who offer their dinner to lonely white collar workers. According to China Daily, the Sharing Economy will make up 20% of China's GDP by 2020. Airbnb plans to offer bundled entertainment and lodgings in an attempt to grow their top line. London-based Fat Lama received $1M in seed funding to launch its service that lets individuals share everything from toys-to-tools. Miami, Florida-based Cargo4 is helping shipping companies sell the free space in trucks after they have dropped off their deliveries.

Business Founders need to listen to this episode if you think you are an entrepreneur because you might not be one. In Episode 6, I review the 4 stages of a Founder's job transition, which includes a Frontline Worker, Frontline Manager, Executive Manager and finally an Entrepreneur. Entrepreneurs spend a majority of their time planning and executing strategies that will impact their business' growth 12-24 months from today. If you don't have the time or the capacity for this level of planning, you are not an entrepreneur. In the episode, I provide a framework (Founder's Growth Capacity Framework) to help Founders escalate a their evolution from Frontline Worker to Entrepreneur.

Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, or stream the podcast at ceyero.com. You can also watch the video cast of applicable podcasts at ceyero.com. Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram and FaceBook) Sponsors: Ceyero Consulting, ceyero.com and Andrew Bushard's "I Transform, You Transform: An Autobiography to Help You"

March 16, 2017 09:44 PM PDT

In Episode 5 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies:

Women-only ride sharing service, Safr, launched in Boston. The startup is exclusive for women, women riders and women drivers. Safr will offer women drivers equity in the company based on the number of hours worked and the number of referrals. Safr’s platform is designed to provide “door-to-door” security for both the rider and the driver.

Cow sharing service “Crowd Cow” launched with the goal of giving individuals the option to crowd source a cow in order to get quality, grass feed beef delivered to your door. Urban Spoon Co-founder, Ethan Lowry, is a co-founder of Crowd Cow.

EquipmentShare, the Airbnb of construction, completed a Series B round of funding generating $26M.

The super rich have joined the sharing economy. New startups like InvitedHome and ThirdHome enable wealthily home owners to share this posh primary and vacation homes. Boatsetter and GetMyBoat have launched Uber-style yacht and boat sharing platforms. Finally, JetSuite and JetSmarter have made it easier to charter and share open seats on private jets. Being rich has never been so good.

If you are planning to launch a business this year, you need to hear the interview with Megan Waddell, the Chief Tasting Officer at Two Good Cocoa, a Chattanooga-based online gourmet cocoa maker. Listed below are the business topics covered in the interview: (i) How to use your personal social media accounts to build your startup’s social media brand; (ii) How supporting charities can help you build a cult following for your brand; (iii) How to use free online tools to analyze and mange your online marketing campaigns; and (iv) How to build a successful “win back” campaign for your online businesses.

Please share your feedback and ways that we can make the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, or stream the podcast at ceyero.com. You can also watch the video cast of applicable podcasts at ceyero.com.

Host: Mark Peterson
Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter)
Guest: Megan Waddell, Chief Tasting Officer, Two Good Cocoa
Guest website: www.twogoodcocoa.com
Guest Instagram, FaceBook, Twitter & Pinterest: @twogoodcocoa
Sponsors: Ceyero Consulting, ceyero.com

February 15, 2017 09:13 PM PST

In Episode 4 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. We give the listeners an update on the home sharing market and discuss AccorHotel's acquisition of Atlanta, Georgia based Travel Keys and their strategy to dominate luxury private rentals. We also discuss Airbnb's response to this threat. We wrap up this section by introducing Muzbnb, a home sharing startup focused on the Muslim community.

Ride sharing is back in the news. Uber signed a deal with Zipcar and GetMyBoat announces that it has 64,000 boats available for rent.

Finally, the Gig and Sharing economies are discussed with the launch of Zendfast's new crowdsourced parcel delivery service.

In our second Mastermind Interview, we talk with Traci and Kelley Wright, the founders of the environmentally and health conscious bakery, Two Dough Girls. Traci and Kelly use Pop-Up Shops to sell their baked goods and they invest the savings into the quality of their product and friendly of their packaging.

The Two Dough Girls bakery is part for-profit startup and part health and environmental movement. The founders have made their packaging biodegradable and they strive to purchase fresh local ingredients for their products. Sound familiar? Yes. They sound like Ben and Jerry's Ice Cream.

Please share your feedback and ways that we can make the show better for you. Please subscribe to the podcast via iTunes, GooglePlay, RSS or Podomatic.com. Sign up for the Guerrillapreneur entrepreneur startup kit at ceyero.com. Keep fighting, Guerrillapreneurs!

Host: mark anthony peterson
Host Twitter/Instagram: @guerillapreneur Guests: Traci & Kelley Wright
Guest Twitter/Instagram: @twodoughgirls Guest Website: www.twodoughgirls Sponsor(s): Ceyero Consulting, www.ceyero.com

January 20, 2017 05:21 AM PST

In Episode 3 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news at the sharing and circular loop economies:

• Smart is launching a car sharing (similar to Mercedes’ Croove) service called “smart ready to share.” Car owners can use the smartphone app to post the time when their cars are available and invite friends to use it. Users can un-lock shared Smart cars using the smartphone app.
• Chinese bike-sharing start-up Mobike closed a $215M series D funding round.
• Massachusetts-based bike sharing startup, Zagster, announced a $10M Series B financing round lead by Edison Partners.
• Airbnb announced that Kenya doubled the number of homes available for sharing in 2016 reaching a total of 4,000 homes. Airbnb also noted that the number of guest staying in Kenyan homes tripled over the same time period.
• Kenya has become a hotbed for sharing economy startups. Little Cabs, a ride sharing service similar to Uber and founded by telecommunications company Safaricom launched in July, 2016. Little Cabs already has 2,500 drivers and 90,000 active accounts. Lynk, a startup similar to Angie’s List, launched a sharing platform that connects customers in Kenya with service providers.

Also in this episode, I launch the VERY first Guerrillapreneur Mastermind Interview with the President and CEO of the Selma Good Company, Robert Armstrong. The Selma Good Company owns the line of G Mommas Cookies. The Selma Good Company is based in historic Selma, Alabama. Armstrong started this company with a $7,500 loan (using his truck as collateral) and a cookie recipe. Armstrong used shared economy tactics including sharing a local restaurant’s kitchen (baking his cookies during their off hours) to launch his startup. Armstrong stated,”I knew the value of the product was in the product not in the equipment that I was using to make the product.” Armstrong grew his cookie startup from 3 local stores to more 1,000 national chain stores around the country. The G Mommas’s cookie line includes a Chocolate Chip with Pecans and a “Buddascotch” oatmeal both in 5.5oz retail packs. Since the launch of G Mommas cookies,

Armstrong has used sharing economy tactics to increase the asset utilization of the equipment he purchased to pack and ship his cookies. The Selma Good Company now provides services to smaller manufacturers including 3rd Party Auditing, Packaging Sourcing, Warehousing and Distribution. Selma Good can pack candy, snack food, grocery and specialty food, coffee, mixes and powders and nutritionals. Armstrong use of sharing economic tactics has helped him preserve cash and extend the runway for the successful launch of his business. The interview with Armstrong is a mini-MBA for startups. Listed below are the business topic areas that are covered in the interview:

• Leveraging the shared economy to avoid capital expenditures until you prove your concept
• Focusing on your core competencies and outsourcing other non-strategic services
• Identifying the right strategic outsourcing partner
• Conducting market research on a show string budget
• Getting your product on retail stores

Please share your feedback and ways that we can make the show better for you. You can subscribe to the podcast via iTunes, GooglePlay, RSS, or Podomatic.com. Sign up for the Guerrillapreneur startup kit at ceyero.com. The startup kit includes templates, startup guides and the 12-Step Guide for Developing Disruptive Slingshot Innovations. Follow me on Twitter @guerillapreneur.

Host: Mark Peterson Host Social Media: @Guerillapreneur (Twitter)
Guest: Robert Armstrong, President & CEO of the Selma Good Company
Guest website: www.gmommas.com and www.selmagood.com
Sponsors: Ceyero Consulting, www.ceyero.com

December 23, 2016 03:05 PM PST

Slingshot Technology is disruptive technology that Guerrillapreneurs to price and service at levels equal to or better than what is offered by the corporate giants.

In this episode, I define Slingshot Technology and give examples of small businesses that deployed "Disruptive Slingshot Innovations" and overtook corporate Goliaths. I also review my 12-step process for developing disruptive Slingshot Innovations.

Sign up for the Guerrillaprener newsletter at ceyero.com and we will give you access to our document vault which would give you access to the 12-Step Guide for Developing Disruptive Slingshot Innovations.

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