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Guerrillapreneur: The Art of Waging Small Business Warfare
Ideas launch businesses. Strategies take them global
Category: Management & Marketing
Location: Atlanta
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February 11, 2018 10:21 PM PST

In Episode 19, we introduce a new monthly segment called "How to Make A Dollar Out of Fifteen Cents." In this segment, we provide TEN ways Guerrillapreneurs can conserve cash that they can invest in "Slingshot Technology." You can catch this segment live on our Youtube Channel https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w The next episode will air on Youtube on February 26, 2018.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

February 04, 2018 10:32 PM PST

In Ep 18, I have a Mastermind Interview with Akissi Stokes, the Founder & CEO of WunderGrubs (www.wundergrubs.com). WunderGrubs produces a variety of gourmet cookies using the environmentally clean protein source, mealworms! Did you know that you can grow the protein equivalent of a cow in the space of a coat closet using #mealworms? I didn't know that until Akissi enlightened me to the benefits of using insects as a source of protein in our diets.

Music for today's show was provided by the London-based, 23 year old #musicpreneur, singer and songwriter, Hellena Micy. In this episode, we feature her new single "I Had To Burn." You can find Hellena's music at www.hellenaofficial.com. You can support her music at www.patreon.com/Hellena or www.hellena.bandcamp.com. Follow Hellena on twitter at @hellenamicy.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

January 20, 2018 10:43 PM PST

Episode 17 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: 12 Steps For Building A Cult Brand.

This is our third Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants. In this episode, I am going to discuss the 12 Steps for Building A Cult Brand.

Cult branding tactics can help Guerrillapreneurs build a fanatical customer base that corporate giants can not easy capture because the individuals are emotionally invested in the core values of the cult brand. According to Interbrand's Best Global Brands 2016 rankings, "Apple, Google, and Coca-Cola have the world's most valuable brands at $178B, $133B and $73B respectively." How can startups compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs can use cult branding tactics to build a fanatical following at a fraction of the cost its takes corporate giants to attract the attention of that same audience.

Check out this episode and learn the 12 steps for building a cult brand. I hope it helps you. PLEASE, rate the podcast on iTunes (use iOS Podcast app. Open the episode and scroll towards the bottom where the option to rate the podcast is featured) and leave comments on Podomatic (http://ceyeroconsulting.podomatic.com). Check out the Guerrillapreneur blog at https://guerrillapreneur.blogspot.com if you want notes on this episode.

Want a chance to win cool electronics from our Amazon Sweepstakes? Use this URL (https://giveaway.amazon.com/p/95c1906a888e6ede and https://giveaway.amazon.com/p/9445a967f602e9a6) and watch a Ceyero Consulting video. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

December 25, 2017 02:25 PM PST

In Episode 16 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss WeWork's purchase of Meetup. How does this acquisition change WeWork's strategy? Can WeWork integrate Meetup and produce enhanced capabilities that will help them drive train and staff virtual workers? Second, Airbnb tests split payments which allow users to group source an Airbnb stay. According to Airbnb 38% of people who travel in a group experience a loss associated with individual who do not refund their friends at the end of the trip. 18% of this group experiences losses as great as $10,000. Split payments could signal a significant shift in Airbnb's business. I speculate that Airbnb could use blockchain to launch a real estate business where gig workers can purchase a portion of a house (bedroom) and access to the public spaces and trade those contracts to other gig workers. Third, we examine Carmine, a car sharing service that launched in Morocco. Carmine issues a safety score to its drivers as gives the most opportunities to the safest drivers. Can Carmine disrupt the market? Is this value proposition transferrable to other markets? Fourth, ECrent has created a Gig Economy supermarket. Are consumers ready for "one-stop-shopping" of their gig services? Fifth, UGottaEat, a competitor to the Chinese communal kitchen startup, HomeCook, has launched in Cleveland, Ohio. UGottaEat helps chefs and cooks build a social network to which they can sell their home cooked meals. Can this strategy scale while also escaping the regulatory issues? Six, Sun Exchange uses blockchain to crowd sale solar panels to create a solar energy cooperative in rural Africa. Investors buy individual solar cells and Sun Exchange leases the solar panels to school and local businesses. Investors are paid in local currency or Bit-Coin. Seventh, Southeast Asian startup GoJek has launched a motorbike ride hailing service that lets users immediately start delivering packages after they rent the motorbikes. Users can build up credits for performing these services and use the credits to pay their utility bills. Finally, we discuss the use of facial recognition locks in China and their use in the home sharing market. In China, hotels and home sharing services are required to confirm a guest's identity before they can check-in. Xiaozhu, a Chinese home sharing startup, has partnered with Ant Financial, to integrate facial recognition door locks as a way to meet the government identity verification requirement. The Chinese security requirement has create a gig economy standard that is now driving innovation in other markets.

Please help me support my friend, Michael Johnson, a football player with the Cincinnati Bengals. He was nominated for the Walter Payton Man of the Year Award. Please go to Twitter daily and tweet #wpmoychallengejohnson to vote for him. You can vote as many times as you like. The voting ends January 7, 2017.

Make sure you sign up for my monthly Amazon Sweepstake giveaways. Click on both links to sign up for each one. Use this link https://giveaway.amazon.com/p/8f26c7e9d9580168 for a chance to win a Boogie Board Jot 8.5 LCD eWriter, Gray. Use this link to sign up for https://giveaway.amazon.com/p/6ed7cccef238673d for a chance to win a HIC Tea Infuser with Drip Tray, Rock Climber. Sign up for my newsletter for a chance to win a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath.

Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Support the Podcast on Patreon and www.patreon.com/guerrillapreneur. Sponsors: Ceyero Consulting: www.ceyero.com.

November 13, 2017 06:09 AM PST

Episode 15 is our one-year anniversary episode and we are celebrating. Sign up for our newsletter at ceyero.com for a chance to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids wanting to Defeat Goliaths. There is also an Amazon Sweepstakes in which I offer some cool electronic devices. Click the Amazon link to enter the Amazon Sweepstakes. https://giveaway.amazon.com/p/ea72b4a8346049b1. The sweepstakes ends on November 20, 2017.

In past episodes, we defined Guerrillapreneurs as entrepreneurs who integrate sharing, gig and circular loop economies into their business design as a way to conserve cash that will be invested in disruptive "Slingshot" technology. Episode 15 is a Mastermind Interview episode where I have a conversation with an entrepreneur about the issues he/she faces in his/her quest to create value. In this episode we talk with award-winning singer/song writer and musicpreneur Alika Hope. We also feature Alika's new song "In Real Life" or I.R.L. (which is how the song appears on all music outlets). I.R.L. focuses on the importance of being kind to others on social media. Alika will premiere I.R.L. Monday, November 13, 2017 on World Kindness Day. We will also premiere I.R.L. on World Kindness Day. I.R.L. starts at 41.24 on the podcast.

Hollywood and social media have glamorized and romanticized the life of the entrepreneur. As Aristotle states, “No great mind has ever existed without a touch of madness.” However, like other professions, entrepreneurs face immense pressure, stress and anxiety when launching their startups. Moreover, many startups are launched by solopreneurs who have no one to help them de-escalate the stress. A 2013 study by Morneau Shepell states that entrepreneurs are more likely to experience mental health conditions than the general public. The study goes on to say that mental health concerns are reported across 72 percent of entrepreneurs, compared to a mere 7 percent of the general public. A University of California study on the link between entrepreneurship and mental illness found that “49% of entrepreneurs surveyed were dealing with at least one mental illness (such as ADD, ADHD, bipolar disorder, addiction, depression or anxiety) and about one-third of entrepreneurs struggle with 2 or more mental illnesses.” In Debra Carpenter's article “Genius in Madness?" she notes that ”the lows of depression might give way to the smart solutions and ideas. A manic episode can sometimes enlighten. ADHD prompts fast decision making. Combined, these struggles may incubate tremendous creativity that inspires would-be entrepreneurs to take chances on their ideas.”

In fact, some of the world’s greatest entrepreneurs suffered from various mental issues. In his book America’s Obsessives, Joshua Kendall explains that entrepreneurs and leaders like Thomas Jefferson, marketing genius Henry J. Heinz, librarian Melvil Dewey, aviator Charles Lindbergh, beauty tycoon Estee Lauder, baseball slugger Ted Williams and tech guru Steve Jobs all struggles with psychiatric maladies.

The problem with lean startups is that most don’t have the self-care resources available for its employees. Unfortunately, this lack of resources is impacting the success of the startups. Fortune Magazine found that "13 percent of startups fail because of their founders have lost focus, 9 percent fail because they’ve lost their passion, and 8 percent fail due to founder burnout, meaning 30 percent of startups fail due to the emotional state of their founders."

According to Chris Gory, “Between 2011 and 2015 several high profile suicides rocked the startup world and brought to light the issue of mental health including Austen Heinz, a biotech entrepreneur and the founder of Cambrian Genomics, Aaron Swartz, the co-founder of Reddit; and Jody Sherman, the founder of Ecomom.

We discuss these issues Alika Hope because she wants her new song, I.R.L., to bring awareness to mental health and mental illness as well as how Social Media can help relieve feelings of loneliness. Alika Hope is the cofounder and president of The Ray of Hope Project, which works with organizations across the U.S. to address issues of social justice through music and dialogue. Alika recently won a Gold Music Award for the album, Hope for a Motherless Child, and has received awards from numerous other agencies. The Ray of Hope’s motto is Feel the Music, Change the World.

Every entrepreneur should read this article, "16 Resources for Entrepreneurs to Improve Their Mental Health." https://tech.co/resources-improve-mental-health-2017-07

You can subscribe to the Guerrillapreneur podcast on iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS or stream episodes at ceyero.com. Please leave us feedback and comments.

Host: Mark Peterson
Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope).

Guest: Alika Hope
Guest Social Media: Facebook (https://www.facebook.com/AlikaHope/) Twitter & Instagram (@alikahope) Youtube (Alika Hope).

Featured Song: I.R.L. (In Real Life) available on iTunes, Spotify, Shazam, and all other music services. Music video link (https://www.youtube.com/watch?v=G4OdmThKx2g)

Sponsors: Ceyero Consulting (ceyero.com). Ray of Hope Project (therayofhopeproject.org)

October 31, 2017 08:41 AM PDT

Episode14 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: How To Build A Kick-A$$ Board of Advisors For Your Startup. This is our second Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants.

In this episode, I am going to discuss seven (7) board member profiles that your startup should consider when building its board of advisors. Why are boards of advisors so important? According to the Small Business Association (SBA), 55 percent of all small businesses with employees fail within five (5) years of launch. This same thought is echoed in Shikhar Gosh's Harvard Business School study that indicated that "75 percent of venture-backed startups fail." The one shining light in these dismal facts is that mentors can improve a startups chances of success. Sheila Eugenio of Entrepreneur.com stated that "70 percent of mentored businesses survive longer than five (5) years." Simply, having a mentor helps entrepreneurs avoid the pitfalls that cripple and eventually destroy businesses. Check out this episode and see how you can build a kick-a$$ board of advisors. I hope it helps you. Want notes about this podcast, check out our blog at https://guerrillapreneur.blogspot.com.

Episode 14 marks the one year anniversary of the Guerrillapreneur podcast. To celebrate, we want to offer you a chance to win cool electronics from our Amazon Sweepstakes. To enter the Sweepstakes, enter this URL (https://giveaway.amazon.com/pf99d18b17286c99f) and watch a one minute Ceyero Consulting video on the benefits of having a mentor. You can also enter my sweepstakes to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath, by signing up for the Ceyero Consulting newsletter at ceyero.com.

Do you want to advertise on the Guerrillapreneur podcast? Do you want to feature your new single on a future episode? Send me a direct message @guerillapreneur on Twitter.

Please leave up your feedback on the podcast on iTunes or Podomatic. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

October 11, 2017 07:35 PM PDT

In Episode 13 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss the Ford/Lyft partnership around self-driving cars. Juniper Research released the Sharing Economy: Opportunities, Impacts & Disrupter 2017-2022 report that forecasts that the number of ride sharing drivers will increase from an estimated 4.3 million in 2017, to 8.6 million by 2022. Given this forecast, it makes sense for Ford to seek a partner that can help them convert their manufacturing business into a "revenue by the ride" services company. Second, WeWork teams up with IBM to manage an entire office for the tech giant. This arrangement marks a shift in WeWork's strategy. Given it's technical infrastructure, I discuss how I believe WeWork will eventually become a full service talent management business. Third, I explain how the Ikea/Task Rabbit merger is a sign that more mainstream companies are going to buy their way into the Sharing Economy. Expect players like McDonalds to purchase delivery companies like Deliveroo. Fourth, I discuss some of the headwinds that might slow the Sharing Economy. Uber lost its license to operate in London because the the Transport for London (TFL) was concerned that Uber was not carrying out appropriate background checks on drivers or reporting serious criminal offenses when they occur with their drivers. Given this action, I speculate about the future of background checks and how ride-sharing services will operate in the future. Fifth, First Data launches a new instant "Disburse-to-Debit Card" service which enables instant payments for gig workers. This innovative solution will eventually disrupt traditional banking relationships. Sixth, Airbnb is facing a headwind in Akron, Ohio where the City Council prohibited a man in an upscale neighborhood from placing his house on the home-sharing platform. The homeowner has never had an issue with any of his guests, but his neighbors successfully argued that the activity could adversely impact their property values. Seventh, two new camping startups are taking on Airbnb. Tentrr and Hipcamp have platforms that help individuals locate and book campsites that they setup for the landowners. Eighth, I give you an update on the Chinese startup, E-Umbrella. The umbrella sharing service has lost all 300,000 of their umbrellas. Customers used their smartphones to obtain the umbrellas, but their failed to return them. I provide a few ideas on how to save the business. Finally, I ask the question, "What will you own in the future as the Sharing Economy are bigger part of the US GDP?" The answer might surprise you.

The feature song for this episode is "The Great Future" featuring Steve Fox by Ari Hotep. Find this single on the Apple Music Store at https://itunes.apple.com/us/album/the-great-future-feat-steve-fox/id1258392679?i=1258393650

Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Sponsors: Ceyero Consulting: www.ceyero.com. Song Song: Ari Hotep and his single "The Great Future" featuring Steve Fox. Find The Great Future single in the Apple Music Store. Artist Social Media: Twitter - @Ari_Hotep.

September 11, 2017 02:05 PM PDT

In Mastermind Interview episodes, I talk with startups in the sharing economy space and seek to learn how they are leveraging the shared use of capital to create value and save the planet. In this episode, I talked with Julie Farr, the founder of Shared Kitchens, Decatur, GA. Shared Kitchens, founded in 2008, was the first concept of this type in Georgia. Julie literally wrote the regulations that made it possible for food entrepreneurs to work in a shared space and launch commercial business concepts for a fraction of the cost required in prior years. Julie's model is simple. She has taken on all the capital risk and she markets her capacity to food entrepreneurs who can't afford to buy a storefront. Julie expanded to her services offering to manage all the administrative issues such as licensing and now packaging for her clients.

The feature song for this episode is BELONG by Shelita Burke. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Please subscribe and leave your feedback.

Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsor Music Artist/Song/Music Platform: Shelita Burke, "Belong." Find the song "Belong" on Spotify. Follow Shelita Burke on Twitter at http://twitter.com/ShelitaBurke. You can also follow Shelita Burke on YouTube at https://www.youtube.com/user/ShelitaBurke Sponsors: Ceyero Consulting. www.ceyero.com. Catch video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneurs.

August 19, 2017 06:02 PM PDT

Episode11 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: How To Make A Dollar out of Fifteen Cents. This is out first Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants.

This Tupac Shakur inspired Giant Slaying episode provides Guerrillapreneurs the Ten Commandments for Bootstrapping the investment capital needed to develop DISRUPTIVE SLINGSHOT TECHNOLOGY. For example, I discuss how startups can save money for their kids' college education while making purchases for their businesses. In another commandment, I suggest that if a startup has an empty office or a vacant desk in your office that you can generate extra cash by creating a shared workspace. I also show entrepreneurs how they can turn their love for pets into cash for their business. Check out this episode and see how I squeezed "blood out of a turnip" in order to bootstrap my previous startups. I hope it helps you. Please leave up your feedback.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsor Music Artist/Song/Music Platform: Ari Hotep, "Everyday featuring Southern Starr & Christian Webb. Find the song "Everyday" on Apple Music. Sponsors: Ceyero Consulting. www.ceyero.com. Catch video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneurs.

July 30, 2017 08:58 AM PDT

In Episode 10 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 20205.

First, we discuss Airbnb’s purchase of background screening company, Trooly. Will this be a broader trend with sharing economy companies? Next, we highlight Expedia and Priceline’s strategic moves to take on Airbnb in the private accommodation market. Expedia and Priceline are using their platforms to post private listings alongside hotels listings. Expedia also purchased HomeAway, a direct competitor to Airbnb. How will Airbnb respond to these threats? I discuss six potential tactics Airbnb can execute to put Expedia and Priceline back on their heels. Third, we venture back into the pet sitting segment by discussing Rover, the leading US dog sitting service. The pet sitting segment is a small but growing part of the $67 billion pet industry. Rover has several options to continue its fantastic growth rate. Fourth, I discuss the funding of insurtech startups Zego and Trov. These two companies are helping the sharing economy expand by providing transactional insurance for delivery vehicles (cars, scooters, and bikes). Fifth, we ask the question, “Is ride sharing killing the automotive industry?” A study by AlixPartners indicates that for every car dedicated to ride sharing eliminates 32 personal vehicle purchases. This is great in the short-term, but what happens when the market reaches equilibrium? We review what actions market competitors are taking and discuss how the market will evolve. Sixth, do you love to cook? If yes, you are one-step closer to becoming an entrepreneur with the help of community market place apps, HomeCook and Shmeal. HomeCook and Shmeal give individuals the ability to market home cooked meals to their neighbors. How will existing food vendors respond to this threat? We look into the future and discuss seven potential responses. Seventh, the China sharing economy provides the most interesting business models. The latest venture is a bed-sharing service. Sleeping pods are placed around China and busy business people can pop-in for a thirty-minute nap. Does this startup’s strategy open up the possibility to time-share ownership of residential family homes? Finally, we discuss my second favorite startup, WeWork. WeWork’s recent funding round valued the company at $21B. Will WeWork be at the forefront of the future Gig Worker recruitment process? We theorize and make predictions.

In Episode 9, I interviewed brand-building guru, SarahGeorge Durham, Wix.com Ambassador and the Founder of brand building consulting firm, Three4 Corporation. SarahGeorge is a dynamic business leader and brand builder who rides a Hurley and spends her weekends as an amateur boxer. She is one of Wix.com very first US Ambassadors and in this interview; she shared ninja techniques on how to use this FREE platform to build your Guerrillapreneur brand. She shared techniques on how you can use Wix.com’s Search Engine Optimization (SEO) wizard to optimal your website and get more traffic. In fact, she references a client who was able to reduce their Google Adwords spending from $600 a month to zero just by using the Wix.com SEO wizard and here is what is fascinating, THE TRAFFIC TO THE WEBSITE STAYED THE SAME. Finally, she made us aware of FREE tools that Wix.com has made available like online Chat and online bookings that customers can use to interact with its customers real-time. Using Wix.com, there is no reason why you a David cannot compete with Goliath.

Please check out Episode 9 on iTunes, Podomatic, or streaming at Ceyero.com. You can also view the video version of Episode 9 on Periscope (@Guerrillapreneur), on our YouTube page (Ceyero Consulting) or at ceyero.com.

Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Sponsors: Ceyero Consulting: www.ceyero.com

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